International Cooperative and Mutual Insurance Federation

Why Gen Y? Challenges and opportunities for mutuals

Wednesday 25 May 2016 - Thursday 26 May 2016
York, UK
United Kingdom
Hosted by Benenden

Why join us?

Generation Y or Gen Y – those born between 1980-2000 - now form the largest generation that we have ever seen in history and last year Gen Y became the largest generation in our workforces.  According to recent market research* Generation Y will account for 75% of our workforce by 2025.

This topic was examined during the Winning the hearts and minds of tomorrow’s customers session at ICMIF’s 2015 Biennial Conference. This session was given the highest rating of all the sessions during the conference, with members suggesting that ICMIF continue to facilitate these discussions during future events.

It is with great pleasure, therefore, that ICMIF now invites its members to register and attend a special Why Gen Y? Challenges and opportunities for mutuals conference. The event will be hosted by ICMIF member Benenden at the stunning Royal York Hotel in the beautiful city of York, UK. This is a “by invitation only” event and places are limited.  The agenda has been put together with the aim of promoting active exchanges of opinions and animated high level discussions between ICMIF members and early registration is highly recommended.

Who should attend?

This is a new event for ICMIF and its members and the aim is to attract senior leaders – CEOs, executive teams and senior management - from mutual and cooperative insurers - who wish to immerse themselves in the issues and the opportunities presented by the Gen Y phenomena. Participants will gain a greater understanding of how to both sell to Gen Y and also how successfully engage with Gen Y in the workforce. Please note that the event will be delivered in English.

What value will you take back to your businesses?

During a plenary session on the first day delegates will be invited to examine the context of Gen Y, how insurance can be made relevant to them; how leadership needs to respond and engage with a Gen Y workforce; and a panel debate between Gen Y young leaders from various ICMIF member organizations discussing how mutuals and cooperatives can become the business model of choice. Coffee breaks will include teach-ins for delegates on various social media channels – delivered by Gen Y volunteers.

On the second day, delegates are invited to attend one of three parallel forums where they can choose to further their understanding of how mutuals and cooperatives can best engage with Gen Y, within the context of day one, or move onto looking at the regulatory issues facing the mutual and cooperative sector.

  1. The Communications Leaders Forum: Gen Y marketing and communications
  2. The Regulatory Issues Leaders Forum: Aligning the interests of policy-makers/politicians with those of regulators/supervisors
  3. The Leadership Development Forum: Leading in a Gen Y world


This is a complimentary ICMIF event and members are encouraged to use this opportunity to bring the relevant members of their teams to consider this topic, away from the office, and listen to how other ICMIF members and Gen Y specialists are tackling the challenges and how our sector can maximize the opportunities ahead.

Social programme

Benenden and ICMIF have put together a unique social programme for our delegates including a welcome reception, a dinner at the York Castle Museum and a pub quiz in one of York’s most historic pubs.

In addition delegates will receive free passes – courtesy of Visit York – to enable them to visit York’s many attractions at no charge. We therefore suggest members consider creating an extended schedule to enable them to enjoy the sights and sounds of this beautiful English city, one of the UK’s most popular tourist destinations.

For more information on this event please contact Yvonne Hautenne, Senior Vice-President, Events, The International Cooperative and Mutual Insurance Federation


* Millennial Consumer Trends Study 2015 by Elite Daily